Below is a short video on how to produce an Insight:



A few things to note are;
  • Make your copy scannable- Online visitors mostly scan the copy rather than reading every word of it. If they can’t scan your copy and get to the information they are looking for, they will leave and move to other website. To make your content scannable:
    • Use headings and subheadings in bigger fonts to navigate your user
    • Get straight to point
    • Use bullet points
    • Write in shorter sentences and paragraphs
    • Use images to illustrate your point
    • Write in your audience’s language
Suggested article length is a minimum of 500 words



What you need to upload an insight

  • Heading

  • Content

  • Feature image 

  • Any additional project images

  • Any attachments (in PDF format) 

  • Author

  • Theme

Styling conventions


Item

Convention

Main title

H1 (will auto format)

Introductory sentence

H3 

Subheadings

H4

Text

Paragraph

Links

Must open in new tab

All headings

Must be assigned as a heading - do not manually ‘bold’ them

Themes

Choose from:

Feature image

Minimum resolution 1920 x 786px @ 72dpi


STEP 1:  Log in to RLB.com site for your region
 
STEP 2:  When you arrive at the dashboard, click on the insight option on the left hand menu
 
STEP 3: To add a new insight, click ‘Add New’ in top left corner. To make any changes to an existing insight, mouse over the title and click on ‘Edit’.
 
STEP 4: Insert the insight title at the top. This will auto format to the right style so there’s no need to format. Remember, the title of the article will set the permalink of the article so keep that in mind when developing your title.
 
STEP 5: Paste the remaining content in the body of the article.  
 
STEP 6: Ensure the first sentence of the article is formatted to an introductory sentence as H3. To change the formatting, hover over the item and click the far right left option. This will allow you to select ‘Headings’. Once selected, choose H3. 
 
STEP 7: If your article has a sub heading immediately after the introductory paragraph (see above), it’s important to add a spacer between. 
 
STEP 8: To add a spacer, hover over the paragraph and click the plus icon where you’d like the spacer to be.
 
STEP 9: Type ‘space’ into the dialogue box and select spacer. Simply drag to resize to your desired height.
 
STEP 10: If your article has sub headings, follow the above instructions to change all subheadings to H4 (heading 4). Remember, it’s important to use the heading tags instead of simply just bolding the text. This allows for search engines to read the content accurately. 
 
STEP 11: For links inside the article, ensure that they are all set to ‘open in new tab’. To create a link, highlight the text you’d like to link and press Ctrl + K. paste your URL and select ‘open in new tab’. Using ‘open in new tab’ ensures your audience doesn’t click away from the RLB site if they want to follow an embedded link. It will open a new tab in their browser and ensure they stay on the article page.
 
STEP 12: To insert an image into the article, simply hover over and click the + to add a block. You can select an image from the options and insert/upload your image from the media library. 
 
STEP 13: Scroll down towards the bottom of the page and select your author. If you have more than one author, you can tick the box that says ‘second author’. To find the author, simply start typing their name in the dialogue box and make your selection. If your author doesn’t appear, create a help desk ticket and we can help you. 
 
STEP 14: To attach a file, select ‘Add File’ button just above where you set your author. From here, you can select an existing file in the media library or drag and drop/upload a file into the library for use.
 
STEP 15: To add a feature image, ensure you’re in the Insight tab of the menu on the right hand side. From here, you can either select an image from the media library or drag and drop to upload a new image.  
 
STEP 16: Once you’ve set the feature image, ensure you assign a theme to the article so it can be appropriately indexed in search. 
The options for categories are currently: 

 - Market Research
 - Digital Transformation
 - Future Thinking
 - Capability 
 
To set your theme, you’ll find the menu above the feature image.

Select the category that  is most closely associated with your article.  Remember, you can assign more than one theme if relevant, however you’ll need to indicate which theme you’d like to be listed as the primary theme. 		 
STEP 17: If your article is associated with a particular sector or service,  ensure you enter it to allow more accurate search results. In the relations tab just under themes, you can type in the related sector or service for your article (see above)
 
STEP 18: Before you hit publish, ensure your article has everything you need to include by following this pre-publish checklist:

 - Heading
 - Content
 - Header image (minimum resolution 1080px)
 - Any additional project images
 - Any attachments (in PDF format) 
 - Author
 - Theme		 
STEP 19: Once you’ve checked your pre-publish list and hit publish, you’ll see an option pop up in the bottom left hand corner saying ‘view post’. This allows you to see the post as a visitor would on the website. If you have any changes to make, you can simply click ‘Edit insight’ in the top menu bar and it will take you back to the article. Once you’ve made the required changes, ensure you click ‘Update’.