When submitting content for the website, there are a few key differences between insights articles and content that is posted in the news section. 

Insights

The Insights section of the website is designed to demonstrate thought leadership amongst the RLB team. 

Insights should be designed to be thought provoking and provide education to existing and potential customers about industry nuances and trends; information we can provide as market leaders.

This includes research documents, Perspective articles, long-form reports and articles designed to inform on a particular industry-specific topic e.g. data centres, aviation, healthcare etc.

Currently the Insights themes include:

  • Market Research

  • Digital Transformation

  • Future Thinking

  • Capability 

News

The News section of the website is designed to inform and contains information relevant to the company. 

This includes announcements, company achievements, new hires and displays of the company culture. 

News items are generally short in nature and have a ‘press release’ feel about them. They are designed to inform, rather than provide a thought leadership position.

Currently the News categories include:

  • Awards

  • CSR

  • Events

  • People & Culture

  • Projects


NOTE: both insights and news articles can fall under more than one category if appropriate. 

EXAMPLES:


‘Reflections on International Men’s Day’  

SECTION: News item 

CATEGORY: People & Culture category


‘RLB Rewards those creating a better tomorrow’

SECTION: News item 

CATEGORIES: Awards, CSR, People & Culture 


‘Building Information Modelling & Digital Technologies’

SECTION: Insights 

CATEGORIES: Digital Transformation, Capability


‘2021 Caribbean Report’ 

SECTION: Insights 

CATEGORIES: Market Research